Saturday, March 29, 2008
Joint Ventures in Advertsing
12:29 PM | 
Posted by
semar
Brand Licensing and Transmedia Storytelling
Elliott, Stuart. (December 17, 2007). A year for quick hits and fast flops as campaigns broke new ground. The New York Times.
Jenkins, Henry. (March 22, 2007). Transmedia storytelling 101. Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins.
Robinson, Buck. (September 1, 2007). DR bonds radio with the internet. Response Magazine.
Yang, M. Roskos-Ewoldsen, D.R., Dinu, L., Arpan, L.M. (2006). The effectiveness of “in-game” advertising. Journal of Advertising, 35(4), 143-152.
Elliott, Stuart. (December 17, 2007). A year for quick hits and fast flops as campaigns broke new ground. The New York Times.
Jenkins, Henry. (March 22, 2007). Transmedia storytelling 101. Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins.
Robinson, Buck. (September 1, 2007). DR bonds radio with the internet. Response Magazine.
Yang, M. Roskos-Ewoldsen, D.R., Dinu, L., Arpan, L.M. (2006). The effectiveness of “in-game” advertising. Journal of Advertising, 35(4), 143-152.
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