Saturday, March 29, 2008
Why Are New Forms of Advertising Necessary?
12:13 PM | 
Posted by
semar
Berman, Saul, & Bill Battino (November 2007). The End of Advertising As We Know It. MediaWeek, Vol. 17, Iss. 41, p.10.
Calder, Bobby J., & Edward C. Malthouse (December 2005). Managing Media and Advertising Change with Integrated Marketing. Journal of Advertising Research, Vol. 45, Issue 4, p.356-361.
Urso, Nicole. (February 1, 2006). Answering the TiVo Challenge. Response Magazine.
Zeisser, Michael P. (2002). Marketing in a post-TiVo world. McKinsey Quarterly, Special Edition, Technology Issue 4, p.89-92.
Calder, Bobby J., & Edward C. Malthouse (December 2005). Managing Media and Advertising Change with Integrated Marketing. Journal of Advertising Research, Vol. 45, Issue 4, p.356-361.
Urso, Nicole. (February 1, 2006). Answering the TiVo Challenge. Response Magazine.
Zeisser, Michael P. (2002). Marketing in a post-TiVo world. McKinsey Quarterly, Special Edition, Technology Issue 4, p.89-92.
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