Effects of New Forms of Advertising

"Viral" or "Buzz" Marketing

Jaffe, Joseph. (June 2, 2003). Viral Marketing. iMedia Connection.

Khermouch, Gerry. (July 30, 2001). Buzz Marketing. Business Week Online.

Morrissey, Brian. (November 1, 2007). Brands Infiltrate Social Circles to Create Buzz. AdWeek.

Stevenson, Seth (October 24, 2005). Masked: Is Burker King Trying to Put One Over on Me? Slate Magazine.

Wilson, Ralph. (February 1, 2005). The Six Principles of Viral Marketing. Web Marketing Today.


Interactive Advertising

Jaffe, Joseph. (2003). Involving Experiences. iMedia Connection.

Jaffe, Joseph. (2003). Inviting Interaction. iMedia Connection.

Stelter, Brian. (March 18, 2008). Online Games by the Hundreds With Tie-Ins. New York Times.

Weeks, Rebecca. (May 13, 2005). Q&A with Reebok's Marc Fireman. iMedia Connection.

Burger King's Subservient Chicken

Reese's Puffs Cereal: Kelly Kimbell's Snowboard Slalom


Product Placement

Hampp, Andrew. (2008). Why Brands Win in Reality Competitions. Advertising Age.

Kehaulani Goo, Sarah (2006). Apple Gets a Big Slice of Product-Placement Pie. The Washington Post.

McMains, Andrew. (August 4, 2003). Absolut Mixes Up 'Hunk' Cocktail." Adweek.

Steinberg, Brian. (2007). "Verizon Gets in on 'Gossip Girl.'" Advertising Age.

The Future of Advertising

Berman, S.J., Abraham, S., Battino, B., Shipnuck, L., Neus, A. (2007). New business models for the new media world. Strategy and Leadership, 35(4), 23-30.

Hemp, Paul. (2006). Avatar-Based Marketing. Harvard Business Review.

Kharif, Olga. (March 10, 2008). Mobile Ads: Slow to Take Off. Business Week.

Vara, Vauhini. (August 23, 2007). Facebook Gets Personal With Ad Targeting Plan. Wall Street Journal.